Turn Branding on Its Head : A Cheeseburger's Tale
Ever questioned what it would take to transform a humble cheeseburger into a advertising sensation? Well, our friend Carl the Cheeseburger is about to demonstrate just that. Carl's been feeling a little stale. He knows his tried-and-true recipe is tasty , but he's craving something more. He wants to stand out in a world of sandwiches. That's where